Orthora Command Center

Store Overview

Mar 28 – Apr 26

Total Sales

↑33.3%

$697.8k

Ad Spend

↑52.8%

$381.7k

Blended ROAS

1.92x

Avg Order Value

↑33.6%

$71

Sales vs Ad Spend

Daily total sales with 7-day moving average and blended ad spend (Meta + Google)

Revenue Breakdown

Sales, returns, and discounts for the selected period

Gross Sales

$985,800

$693,660 net

Ad Spend

$381,735

1.92x ROAS

Returns

-$34,687

-$257,453 discounts

Shipping + Tax

$4,168

$0 taxes

Best Day

$31,813

Apr 15, 2026

Slowest Day

$15,293

Mar 29, 2026

Rolling Windows

Revenue and spend by time window

3 Day

$76,712

$37,736 spend2.23x ROAS1,173 orders782.3 units/day

7 Day

$170,153

$94,699 spend1.93x ROAS2,634 orders747.3 units/day

15 Day

$377,562

$211,136 spend1.89x ROAS5,461 orders732.6 units/day

30 Day

$697,827

$381,735 spend1.92x ROAS9,790 orders676.3 units/day

60 Day

$1,221,386

$631,605 spend2.03x ROAS17,117 orders535.7 units/day

ROAS Trend

Blended ROAS over time with 7-day moving average

Cumulative Revenue

Running total of sales over the selected period

Risk & Operations

Refund rates and supply chain delivery performance

Refund Rate

Past 30 Days

3.52%

Past 7 Days

5.48%

Change:↑ 55.7%

Order → Delivery

Past 30 Days

12.57 days

Past 14 Days

12.61 days

Change:↑ 0.3%

Transit Time

Past 30 Days

11.84 days

Past 14 Days

11.91 days

Change:↑ 0.6%

Based on 4996 delivered orders (30d)·4436 delivered orders (14d)